Appreciate that Rock thank you! These days you’ll never see me go near that type of over done poor quality strategy (if you can even call it strategy).
I'm pretty new to Substack and have specifically not launched on Instagram because I don't want to hustle with the gimmicks. I started writing because in this tough economy I know many small businesses and non-profits can't afford a marketing team but need marketing help. I'm still not quiet sure how things work on this platform but I look forward to learning from others who are putting out genuine content.
You are in a great place! The strategy here is pretty simple - write and post valuable content for your audience, and make sure you engage with other people’s content too. That’s all I’ve been doing - it seems to be working so far!
I loved reading this! I’m working on very authentic ideas in my content, I call it “tuning into what matters”… and even after years of internal work, the pressure to “go viral” sometimes creeps in. It does take energy to remind myself that I’m working exactly for “signal over noise”. And even in my “theme territory” (if you will) I see a lot of same-ness. Same expressions, same ideas… sometimes braking through the noise seems actually quite necessary.
Well done for having the foresight and strength of mind to do this. Hard as it can sometimes be to step aside from the noise - for you and for your business and audience it is well worth doing. Wishing you the greatest of luck and success!
Jenny, this is an incredibly sharp and necessary piece of writing.
Thank you for articulating this with such clarity.
You've diagnosed the core disease of modern online business: the "sea of posts" all echoing the same noise.
So many founders are sold the dream of a "shortcut" by modeling what's trending, but as you've shown, that's often a shortcut to becoming invisible.
It's a path to "vibes," not a sustainable business.
Your journey is a powerful case study in the principle Bruce Lee articulated: the difficult, essential work of "expressing oneself honestly." It's easy to put on a show or copy a format.
It is infinitely harder, and infinitely more valuable, to build a brand from a place of true authenticity.
This directly mirrors the "Be Luxury" philosophy I teach leaders. It's the belief that true authority and premium positioning come not from following trends, but from establishing a clear, unique, and unwavering standard of your own.
Your brand's "vibe," as you put it, becomes a direct result of that internal clarity.
The fact that the right clients found you after you chose to be different isn't a coincidence; it's a law of strategy.
Signal attracts signal.
Noise attracts noise.
Thank you for this deeply resonant and powerful work.
Thank you Muhammad for this - it’s very much appreciated and I appreciate your deeper insights which - especially how you’ve spoken about the core disease of modern online business and the shortcuts people dream about, not understanding that there is a longer and more arduous path we must follow to sustainable success.
"I am the anti-viral, anti-gimmick, anti-trend coach." - this explains exactly why I like you. Now it makes sense!
Appreciate that Rock thank you! These days you’ll never see me go near that type of over done poor quality strategy (if you can even call it strategy).
I think I was meant to find this post and your wisdom!
I hope it has value Melissa. Here for you!
I'm pretty new to Substack and have specifically not launched on Instagram because I don't want to hustle with the gimmicks. I started writing because in this tough economy I know many small businesses and non-profits can't afford a marketing team but need marketing help. I'm still not quiet sure how things work on this platform but I look forward to learning from others who are putting out genuine content.
You are in a great place! The strategy here is pretty simple - write and post valuable content for your audience, and make sure you engage with other people’s content too. That’s all I’ve been doing - it seems to be working so far!
Following you closely curious to come out of this caccoon of carbon copy
Oh I’d love you to find your authentic super power and never have to carbon copy again. It’s like FREEDOM! When you do…
I loved reading this! I’m working on very authentic ideas in my content, I call it “tuning into what matters”… and even after years of internal work, the pressure to “go viral” sometimes creeps in. It does take energy to remind myself that I’m working exactly for “signal over noise”. And even in my “theme territory” (if you will) I see a lot of same-ness. Same expressions, same ideas… sometimes braking through the noise seems actually quite necessary.
Well done for having the foresight and strength of mind to do this. Hard as it can sometimes be to step aside from the noise - for you and for your business and audience it is well worth doing. Wishing you the greatest of luck and success!
Jenny, this is an incredibly sharp and necessary piece of writing.
Thank you for articulating this with such clarity.
You've diagnosed the core disease of modern online business: the "sea of posts" all echoing the same noise.
So many founders are sold the dream of a "shortcut" by modeling what's trending, but as you've shown, that's often a shortcut to becoming invisible.
It's a path to "vibes," not a sustainable business.
Your journey is a powerful case study in the principle Bruce Lee articulated: the difficult, essential work of "expressing oneself honestly." It's easy to put on a show or copy a format.
It is infinitely harder, and infinitely more valuable, to build a brand from a place of true authenticity.
This directly mirrors the "Be Luxury" philosophy I teach leaders. It's the belief that true authority and premium positioning come not from following trends, but from establishing a clear, unique, and unwavering standard of your own.
Your brand's "vibe," as you put it, becomes a direct result of that internal clarity.
The fact that the right clients found you after you chose to be different isn't a coincidence; it's a law of strategy.
Signal attracts signal.
Noise attracts noise.
Thank you for this deeply resonant and powerful work.
Moh.
Thank you Muhammad for this - it’s very much appreciated and I appreciate your deeper insights which - especially how you’ve spoken about the core disease of modern online business and the shortcuts people dream about, not understanding that there is a longer and more arduous path we must follow to sustainable success.